The White Company

In 1730 Juan Famenias Floris established the first Floris shop in London's distinguished Mayfair area. Today this shop is an internationally recognized landmark and a destination for customers worldwide. Over the years sixteen royal warrants have been granted to Floris serving as acknowledgement to the premium quality of their products. Today they hold two - as perfumers to HM Queen Elizabeth II and as manufacturers of Toilet Preparations to HRH The Prince of Wales.

Floris luxury hotel toiletries are available to a select few five star properties only, each new client is carefully reviewed by Floris to maintain brand exclusivity.

From beginnings steeped in the rich traditions of old Europe, Floris has evolved to become a unique, global fragrance brand. The creative approach in combining classic and contemporary elements in its retail and hospitality collections sets Floris apart from the competition.